Cathayan Consulting is a strategic change management and user experience improvement firm. We help companies navigate change and improve the user experience to stay competitive.

Strategic change is a major challenge for senior executives, especially when the external environment changes dramatically or companies step into another stage of their life cycle. Change is complex and needs to be carefully managed. We provide management solutions essential for successful change and facilitate the change process through joint work with our clients.

User experience improvement is a key issue for companies to keep their competitive advantage. However, the inertia of past experience and success makes it difficult for companies to better understand the changing needs of customers. As a third party, we are in a more advantageous position to help our clients improve the user experience.

Cathayan Consulting was established by Dr. Zhu Mei, who is specialized in strategy planning and implementation, as well as organizational change. Before Cathayan Consulting, he was a global partner at Korn Ferry and senior partners of several Chinese consulting firms.