User Experience Improvement Consulting
To a large extent, the extent to which a product or service can meet the needs of the target market determines the market competitiveness of an enterprise's product or service. Continuous optimization of products or services and continuous improvement of customer satisfaction can create a stronger customer base for the enterprise and improve overall operational efficiency.
Continuous optimization of products or services is based on a demand model established on the basis of in-depth exploration of the target market demand. A systematic optimization plan for products or services is proposed based on the data collected from user experience surveys to meet the demand. The quality of the demand model is the key to optimizing products or services. We establish a comprehensive and systematic demand model by decomposing the elements of target market demand and analyzing purchasing and consumption behaviors, and verify the demand model through customer surveys to ensure a reliable and effective foundation for optimizing products or services. User experience is obtained through three methods based on the nature of the product or service: core user interviews (industrial products/industrial services), real user questionnaire surveys (consumer products/consumer services), and mystery shopper surveys led by us (consumer products/consumer services).
Our Service
User experience improvement
Product or service quality design
Beachmojo.com
The beachmojo.com demonstrates our mothodology of user experience improvement. The website was build upon our thorough understanding of the needs of a specific segmented market: the independent travel market. We systematically designed our service mix to better satisfy independent travelers’ needs, thus were able to bring better user experience that no other OTAs could achieve.